Adopting artificial intelligence for growth and positive social impact means forming new partnerships with customers and business partners. Rapid advances in artificial intelligence (AI) and other technologies are accelerating the creation of intelligent enterprises and enabling companies to integrate themselves into people’s lives, according to Accenture Technology Vision 2018, the annual technology report from Accenture that predicts key technology trends likely to disrupt business over the next three years. However, capitalizing on growth opportunities while also having a positive impact on society requires a new era of leadership that prioritizes trust and greater responsibility. This year’s report, “Intelligent Enterprise Unleashed: Redefine Your Company Based on the Company You Keep,” highlights how rapid advancements in technologies — including artificial intelligence (AI), advanced analytics and the cloud — are enabling companies to not just create innovative products and services, but change the way people work and live. This, in turn, is changing companies’ relationships with their customers, employees and business partners. As part of the Technology Vision, Accenture surveyed more than 6,300 business and IT executives worldwide. More than four in five respondents (84 percent) agree that through technology, companies are weaving themselves seamlessly into the fabric of how people live today. For example, Google through its many applications and analytics capabilities has integrated itself into people’s everyday lives thereby influencing their way of life. Google maps are used for journey management, references and suggestions on places, products and services of interest and through this, Google can shape people’s consumption behaviours. Also, feedback from users can influence uptake of suggestions from Google by other people.
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